Coldwell Banker warms the heart with new ad "guiding you home"

Coldwell Banker. Real estate. Gotta admit, not one of the consumer brands that frequently pops up on this blog. Nor did I anticipate it to make an appearance…ever. But here, I am.

The reason? The 114-year old real estate company launched a new advertising campaign this week. That, in and of itself, is not particularly interesting. The more notable part is that it’s immensely human, thoughtfully-executed and accompanied by a seemingly-perfect track…Simon & Garfunkel’s “Homeward Bound.” Check out the extended cut below.

Really good stuff. Simple. Emotional. Universal. Home means everything. We help guide you home. Mic drop, out. Further explanation isn’t needed, but this “behind-the-scenes” from the shoot drives home those points. In even filming a “making of” video, it’s like the Coldwell Banker folks knew they’d hit it in a sector that rarely gets it this right. I agree. Nicely done.