Ball Park Hot Dogs Wants You to #Frankitforward for Stadium Vendors

Dinger.

Sure, sometimes the right situation offers up a fastball right down Broadway. You still have to hit, though.

Ball Park Hot Dogs made sure it got all of it with this timely and on-brand campaign.

As I always preach, the beauty is in the simplicity. Tell me the idea in a sentence. In this case, Ball Park Hot Dogs is helping support out-of-work stadium vendors through a campaign that asks you to tweet a baseball memory with the hashtag #FrankItForward. Proceeds from consumer tweets and re-shares will layer atop a $100K commitment the brand is making to stadium vendors through MLB Charities.

Via @BallParkBrand on Twitter

Just. Smart.

You’re a leading hot dog brand. Ballparks and baseball marketing and positioning are inherent to your brand. A shortened MLB season is officially upon us, stadiums are empty and the folks who make their livings slingin’ dogs are likely looking for new gigs.

#FrankItForward creates a positive storyline for the brand, without an overbearing lift or spend. It’s a natural earned media story that’s quick, easy and something a broad swatch of media would want to cover. And, in the meantime, it stokes excitement for the kick off of the season, outdoor grilling and creating the nostalgia of the game in backyards across the U.S.A.

#FrankItForward indeed.