DIESEL's "Francesca" Film Tells a Beautiful Story for Pride Month

In case you were wondering, brand storytelling still lives.

Check out the latest from DIESEL that debuted earlier this week for visual evidence. The short film, entitled “Francesca,” is part of a broader communications effort supporting Pride Month. The brand has a history of celebrating individuality and this latest effort follows that progressive path. It also falls right in line with their master brand “For Successful Living” campaign and philosophy.

Meet Francesca:

The music, the art direction, the storyline…it all captures you in a way that great stories do. The film features “real-life” transgender model and activist Harlow Monroe and comes from Publicis Italy in partnership with Diversity, an Italian association committed to promoting social inclusion.

A beautifully-produced piece with a beautiful message. One that sticks out in an increasingly predictable chorus of Pride-centric brand communications. Kudos, DlESEL.