Boneless Thugs n' Harmony: Lovin' the latest from Buffalo Wild Wings

How could the PR guy in me not love this?

Bone Thugs ‘n Harmony x Buffalo Wild Wings.

Bone Thugs goes boneLESS.

I mean, drop the mic.

[youtube=://www.youtube.com/watch?v=jqMZgMJ2Ajk&w=854&h=480]

In all seriousness, I just love the creativity and the ‘why not’ of this one. Imagine the room…

“What if we partnered with Bone Thugs-n-Harmony to take them boneless. A little retro throwback vibe. Some cross-generational appeal. We could make a whole spoof-campaign around it…” I imagine a few nervous chuckles. Those laughs that are half WTF-are-you-crazy…and half man, that’s kinda funny. The “risk takers” won.

Now, we’re all winners. Curious to see what it does for sales. From a pure PR standpoint, we are down with this collaboration and the behind-the-music-style storytelling approach to the whole thing.

Boneless gear next?

Buffalo Wild Wings