Apple's got a new holiday iPad ad, and it's dusty in here

No super-long analysis. No breakdown of how this “campaign” worked across earned, paid and more, or how the brand utilized influencers or created some new-fangled branded product.

Nope. Simply put, Apple created a holiday TV commercial for its iPad. I’m sure some people will hate on it, but, well, tears still validate the power of stories for me. And there is something very relatable and real about this one. Maybe it’s because I see a little of myself in the parents…or the kids…or the family.

Not that I’m crying. I’m not, you are. Damn it, Apple.

[youtube=://www.youtube.com/watch?v=LDeRyyDrS40&w=854&h=480]